Everything you’ve

ever wanted as a

Gamer in one app.

With PLAY, you never run solo. No puzzle too twisted. No boss too brutal. No secret kept hidden.

You’re the first to know when game news breaks. You can shop in the world’s largest game bazaar of digital games, accessories and merchandise.

At PLAY, you are amongst…gamers.

Coming soon

Innovative Features for Every Gamer and Developer

What Makes Play Unique

Game Store

PLAY Store

Dive into the PLAY Store, the world's most epic game catalog, packed with over 500,000 titles and gear to fuel your ultimate gaming quest!

Social-Fi

Boost your PLAY experience with Social-Fi: earn PAM points by battling in tournaments, hyping community posts, and unlocking epic rewards through every interaction!

Personal AI Companion

Personal AI Companion

Meet Aka Mana, your personal AI companion who knows absolutely everything about games and their communities.

Ecosystem

A Connected Ecosystem

PLAY’s unique B2B2C Ecosystem unites gamers, creators, and publishers in a seamless, dynamic and inclusive video game community.

KOL Twin

KOL Twin

The KOL Twin, your favourite influencer’s AI doppelgänger, delivers 24/7 personalized tips and community hype, keeping you leveled up and in the game.

Platform mobile UI

Connect. Collaborate. Engage

PLAY is a connected ecosystem of gamers, developers, publishers, forums, and influencers.

Gamers join to enrich their gaming experience, meet friends and earn rewards.
Developers and publishers join to test ideas, market games, learn about their consumers.
Influencers join to build their audiences, extending their reach in multiple languages.
TheWeb3 Community thrives on a Social-Fi platform where innovation meets play.

A Vibrant Ecosystem Built Around You

Powered by Gamers For

Gamers

Developers & Partners

PLAY is a community-driven ecosystem where gamers discover content, share insights, and connect with peers, industry leaders, and creators. Powered by AI and a PAM-based Social-Fi system,PLAY rewards engagement with PAM—usable for games, in-game items, exclusive perks, content, and experiences. It’s more than gaming—it’s about building a thriving, empowered community that fuels the future of the ecosystem.

Game Discovery

Simplifies your hunt for the next favorite game with AI-driven picks and community vibes that spotlight your perfect match.

Exclusive Content

Unlock a treasure trove of exclusive content on PLAY, from pre-release game access to limited-edition gear, crafted just for passionate gamers.

A Vibrant Ecosystem Built Around You

Power by Gamers For

Gamers

Developers & Partners

PLAY provides a seamless platform for developers and partners to enhance their reach and revenue. With AI-driven analytics, tailored monetization tools, and unified market solutions, PLAY helps developers optimize game performance and cater to diverse regional demands. Partners benefit from strategic collaborations, innovative marketing tools with trackable ROI, and access to a growing, engaged community, creating unparalleled opportunities for growth and success.

Monetization

PLAY turbocharges developer and publisher revenue with AI-driven analytics, direct-player campaigns, and seamless APAC market reach.

ROI Tracking

PLAY’s real-time market analytics and deep insights empower developers and publishers to track ROI and drive profitable strategies with ease.

Fueling Engagement and Rewards

$PLAY: It’s your passport to unlock additional features and exclusive privileges.

$PLAY enables community governance to positively influence the experience of gamers and the businesses of industry partners. $PLAY holders enjoy exclusive access to special events and offers.

Exclusive Access

Unlock premium features, early game releases, customised in-platform experiences, access to global game events and exclusive content

PAM Multiplier

Boost your engagement and rewards within PLAY’s PAM Social-Fi system by staking $PLAY tokens to amplify the PAM points you earn

Governance Rights

Influence the direction of the platform by voting on key decisions, features, and development priorities.

Enhanced Rewards

Enjoy additional discounts and other incentives exclusive to $PLAY stakeholders

Exclusive Perks

Enjoy increased chances of winning with multiple entries in raffles and lucky draws—available only to $PLAY stakeholders.

How $PLAY Works:

$PLAY is a utility token with a total supply of 1 Billion, ensuring scarcity and long-term value.
Multi-Tier Utility: From accessing premium content to participating in governance, $PLAY serves a wide array of functions within the ecosystem.
Seamless Integration: Use $PLAY for transactions, rewards, and community incentives across the PLAY platform.

Proceeds from the token will be strategically
allocated to ensure sustainable growth:

Piechart

Platform
Development
40%

Marketing & 
User Acquisition
20%

Operations
& Support
20%

Legal &
Compliance
10%

Research & Development
10%

Fueling Engagement and Rewards

Never before has there been a single venue that
offers so much to gamers around the world.

Discover Your Next Favorite Game

Personalized Game Discovery

Let Aka Mana, your AI-powered guide, recommend games tailored to your playstyle and preferences.
Explore trending titles, hidden gems, and community favorites with ease.

You Own You

Ownership and Security

Take control of your data and gaming assets with blockchain secured ownership
Trade, sell or showcase your digital assets and collectibles through the PLAY Wallet

Many ways to play. Even more ways to earn.

Play-to-Earn Oppurtunities

Earn through gameplay, content engagement, creation, and community activity
Redeem for games, merchandise, perks, and real-world rewards
Boost benefits by staking $PLAY tokens

Unlock Unique Opportunities

Exclusive Content and Experiences

Gain access to beta tests, limited-edition in-game items, and influencer collaborations.
Enjoy real-world perks like tickets to gaming events such as the Tokyo Game Show and CES.

Connect. Collaborate. Engage. Earn

Thriving Community

Join tournaments, climb leaderboards and interact with a global network of gamers and industry stakeholders
Share your experiences, give feedback, and shape the games you love.

Ninja

Ninja

Ninja’s Social Leaderboard Benefits:

Exclusive Promotions

Exclusive eSports event participation

User Avatar Perks unlock

Samurai

Samurai

Samurai's Social Leaderboard Benefits:

Exclusive Promotions

Exclusive eSports event participation

User Avatar Perks unlock

Daimyo

Daimyo

Daimyo's Social Leaderboard Benefits:

Exclusive Promotions

Special Discount Rates

Sponsored Game Ticket Giveraways

Exclusive Game CBT Invites

Exclusive Members Only Media Access

Exclusive eSports event participation

User Avatar Perks unlock

Shogun

Shogun

Shogun's Social Leaderboard Benefits:

Exclusive Promotions

Create Exclusive Community Groups

Special Discount Rates

Sponsored Game Ticket Giveraways

Exclusive Game CBT Invites

Exclusive Members Only Media Access

Exclusive eSports event participation

User Avatar Perks unlock

Emperor

Emperor

Emperor's Social Leaderboard Benefits:

Exclusive Promotions

Create Exclusive Community Groups

Special Discount Rates

Sponsored Game Ticket Giveraways

Exclusive Game CBT Invites

Exclusive Members Only Media Access

Exclusive eSports event participation

Closed-door Game Developer, Publisher and content creator meet-ups

User Avatar Perks unlock

Bronze Dragon

Bronze Dragon

Bronze Dragon's Social Leaderboard Benefits:

Exclusive Promotions

Create Exclusive Community Groups

Special Discount Rates

Sponsored Game Ticket Giveraways

Exclusive Game CBT Invites

Exclusive Members Only Media Access

Exclusive eSports event participation

User Avatar Perks unlock

Silver Dragon

Silver Dragon

Silver Dragon's Social Leaderboard Benefits:

Exclusive Promotions

Create Exclusive Community Groups

Special Discount Rates

Sponsored Game Ticket Giveraways

Exclusive Game CBT Invites

Exclusive Members Only Media Access

Exclusive eSports event participation

User Avatar Perks unlock

Platinum Dragon

Platinum Dragon

Platinum Dragon's Social Leaderboard Benefits:

Exclusive Promotions

Create Exclusive Community Groups

Special Discount Rates

Sponsored Game Ticket Giveraways

Exclusive Game CBT Invites

Exclusive Members Only Media Access

Exclusive eSports event participation

User Avatar Perks unlock

Golden Dragon

Gold Dragon

Gold Dragon's Social Leaderboard Benefits:

1st Access to Purchase LE Items

Exclusive Promotions

Create Exclusive Community Groups

Special Discount Rates

Sponsored Game Ticket Giveraways

Exclusive Game CBT Invites

Exclusive Members Only Media Access

Exclusive eSports event participation

Closed-door Game Developer, Publisher and content creator meet-ups

User Avatar Perks unlock

Palladium Dragon

Palladium Dragon

Palladium Dragon's Social Leaderboard Benefits:

1st Access to Purchase LE Items

Exclusive Promotions

Create Exclusive Community Groups

Special Discount Rates

Sponsored Game Ticket Giveraways

Exclusive Game CBT Invites

Exclusive Members Only Media Access

Exclusive eSports event participation

Closed-door Game Developer, Publisher and content creator meet-ups

User Avatar Perks unlock

News

PLAY Launches Web3 Gaming Platform

PLAY Introduces Competitive Gaming Tournaments

PLAY Expands Global Reach in Gaming Industry

PLAY offers game developers and publishers ways to get closer to their consumers.

Big data –PLAY has 20 years of data insights from PlayAsia’s millions of game members. Bespoke research – Community focus groups and quantitative testing of new games and products. Advertising and promotion – to a richly concentrated and engaged audience of gamers. Public relations – access to millions of gamers who are hungry to hear the news first. Sales channel – via PlayAsia’s global e-commerce platform.

We built the bridge. All you have to do is walk across it.

Content Partners

Why Choose Play?

Proven Track Record

Backed by PlayAsia’s 20+ years of gaming industry experience.

Strategic Partnerships

Global and regional collaborations ensure content quality and adaptability.

AI & Blockchain Integration

Modern tools to transform monetization and engagement.

Get Ready to Play, Earn, and Engage

Start Your Journey Today

Whether you’re a gamer seeking the latest games to play or a developer looking for tools to expand your reach, PLAY is your gateway to a more rewarding experience. PLAY is your gaming hub to the gaming community, packed with cutting-edge AI features, business analytics and reporting tools